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Louis Vuitton - a major international fashion company - thinks that some significant subset of Final Fantasy fans, or video game players in general, might buy its clothing. Why would these two companies partner up unless they saw a mutual benefit? Here's what Lightning's new modeling gig means for the future of video games.
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I mean that this is a major milestone for our medium, and introduces opportunities to me as a game developer. Lightning's "work" as a model isn't important in the sense that we should all go out and buy Lightning's pink Louis Vuitton jacket, and a glance at the catalog suggests you'd have to drop a few thousand for that. This is a big deal to me, and it should be to you as well. I'm also a dude who cares about fashion, so the collision of these two worlds sparks my weird imagination. My two current projects, Hyper Light Drifter(out this spring!) and Kyoto Wild, take a hefty helping of inspiration from Square games. I make games for a living, and happen to be a massive geek for Final Fantasy. This isn't being played for laughs.Ĭollaborations like this get me excited. Everyone on both sides of this collaboration is dead serious, including Tetsuya Nomura, Lightning's character designer.
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Let's address this kind of amazing fact first: A completely virtual video game character is now a spokesmodel for a luxury French fashion house.Īnd it's not a joke. Lightning, the completely fictional, animated character, even gave an interview about this, but we'll come back to that later. Louis Vuitton put Lightning in its clothing and published "photos" of her modeling it, just like the company has done with real human celebrities such as Jennifer Connelly and Michelle Williams. Square Enix recently announced that Final Fantasy 13's heroine Lightning will be the new face of Louis Vuitton's spring clothing line.
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